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Field Report · DTC Fashion · Four WeeksCozyWoolen.
A slow storefront made instant, through a headless rebuild tuned for the way mobile shoppers truly buy.
MOBILE CONV
3x
CHECKOUT
3.6%
FIRST PAINT
0.2s
TO LAUNCH
4wk
The Challenge
Losing shoppers at the threshold.
A legacy system loaded slowly, especially on mobile where most of the audience lived. Shoppers left before the first product appeared.
The checkout added friction at exactly the moment a buyer was ready. Speed and clarity both worked against the brand.
The Approach
Headless, instant, effortless.
We rebuilt the storefront as a headless system on edge hosting, then composed the checkout down to the shortest path.
- Headless storefront, edge delivered
- Mobile-first, one-tap checkout
- Sub-0.2s product render
The Result
Mobile conversions tripled and the checkout rate rose to 3.6 percent, all within a four week engagement.