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RAID // DTC · 4 WEEK CLEARCOZYWOOLEN
A laggy storefront made instant. A headless build tuned for how mobile shoppers actually buy.
0xMOBILE
0CHECKOUT
0LOAD
0CLEAR
// THE_BOSS
Bouncing shoppers at the gate.
A legacy CMS loaded slow, especially on mobile where most of the traffic lived. Shoppers rage-quit before the first product even rendered.
Checkout added friction right when a buyer was ready to pay. Speed and clarity both worked against the brand.
// THE_STRAT
Headless, instant, frictionless.
We rebuilt the store as a headless rig on edge hosting, then stripped checkout to the shortest possible path.
- Headless storefront, edge delivered
- Mobile-first, one-tap checkout
- Sub-0.2s product load
// LOOT_DROP
Mobile conversions tripled and the checkout rate hit 3.6 percent, all in a four week clear.