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DTC APPAREL · 4 WEEK BUILD

CozyWoolen

A slow storefront made instant. A headless React rebuild tuned for the way mobile shoppers actually buy.

https://cozywoolen.com
CozyWoolen storefront
0xMOBILE_CONVERSIONS
0CHECKOUT_RATE
0RENDER_TIME
0TO_LAUNCH
The problem
// THE_CHALLENGE

Losing shoppers at the threshold.

A legacy CMS loaded slowly, especially on mobile, where most of the traffic lived. Shoppers bounced before the first product even rendered.

The checkout flow added friction at exactly the moment a buyer was ready to convert. Speed and clarity were both working against the brand.

The approach
// THE_APPROACH

Headless, instant, frictionless.

We rebuilt the storefront as a headless React system on edge hosting, then stripped the checkout down to the shortest possible path.

  • Headless React storefront, edge delivered
  • Mobile-first, one-tap checkout
  • Sub-0.2s product page render
// THE_RESULT

Mobile conversions tripled and the checkout rate climbed to 3.6 percent, all inside a four week build.

// NEXT_MISSION

Storefront bleeding mobile sales?

We rebuild slow stores into instant ones.