# Enterprise Website Redesign: The 2026 Stakeholder Checklist An enterprise website redesign fails not because the design was wrong, but because the process was unmanaged. Multiple stakeholders, regional teams, legal, compliance, brand, IT, and sales all have opinions, and most projects collapse under the weight of unaligned expectations. This checklist gives you the structure to run a redesign that ships on time and outperforms the previous site. ## Phase One: Discovery and Alignment (Weeks 1 to 3) Stakeholder interviews across sales, marketing, product, IT, customer success, and executive sponsors. Analytics audit of the current site (traffic patterns, top-converting pages, drop-off points). Competitor benchmark across five direct competitors. Brand audit. Output: a positioning document and a measurable success scorecard (lead volume, time to convert, organic traffic, sales cycle impact). ## Phase Two: Information Architecture and Content (Weeks 3 to 8) Sitemap design. URL hierarchy decisions (one of the highest-impact SEO calls). Persona-mapped content matrix. Copywriting with stakeholder reviews. Legal and compliance review built into the workflow, not bolted on at the end. Skipping this phase or rushing it is the single most common cause of redesign delays. ## Phase Three: Design and Build (Weeks 8 to 16) Visual design system, component library, and responsive prototypes. Development against the design system using modern frontend (React, Next.js, or equivalent). CMS integration so non-technical teams can update without engineering tickets. Performance budget (load under 0.2 seconds, Core Web Vitals all green). Accessibility testing (WCAG 2.1 AA minimum). ## Phase Four: Migration, Launch, and Measurement (Weeks 16 to 20) URL redirect map (critical for SEO continuity). 301 redirects tested page by page. Sitemap submission to Search Console. Analytics and conversion tracking validated. Soft launch to a subset of traffic, then full rollout. Post-launch measurement against the success scorecard at 30, 60, and 90 days. /web-design · /web-development · /seo · /maintenance · /start?mode=corporate · /pricing A failed enterprise redesign costs 10 times what a well-run one does. Let us scope yours properly. **[Schedule a Strategy Call →](/start?mode=corporate)**