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DTC Fashion · Four Weeks

CozyWoolen

A slow storefront made luminous. A headless build tuned for the way mobile shoppers truly buy.

cozywoolen.com
CozyWoolen
0xMobile conversions
0Checkout rate
0Render
0To unveil
The challenge
The Challenge

Losing shoppers at the threshold.

A legacy system loaded slowly, especially on mobile where most of the audience lived. Shoppers left before the first product appeared.

The checkout added friction at exactly the moment a buyer was ready. Speed and clarity both worked against the brand.

The approach
The Approach

Headless, instant, effortless.

We rebuilt the storefront as a headless system on edge hosting, then composed the checkout down to the shortest path.

  • Headless storefront, edge delivered
  • Mobile-first, one-tap checkout
  • Sub-0.2s product render

Mobile conversions tripled, and the checkout rate rose to 3.6 percent, all within a four week composition.

A storefront losing mobile sales?

We make slow stores feel instant.